Factor, Freshly, HelloFresh, and Home Chef represent roughly 70% of the US meal prep subscription market in 2026. Factor (now owned by HelloFresh Group) leads fully-prepared with 6, 8, 10, 12, 14, 16, or 18 meals per week and prices from $11.49 to $13.99 per serving depending on tier. Freshly (formerly independent, now part of the HelloFresh ecosystem) charges similarly but ships slightly smaller menu rotations. Both offer keto, calorie-smart, and high-protein sub-menus at +$1–$3 per meal.
HelloFresh and Home Chef compete head-to-head on cook-at-home kits. HelloFresh offers 2–6 meals per week with 2, 4, or 6 servings each, pricing $9.99–$12.49 per serving. Home Chef ships slightly fewer recipe choices per week but includes "Fast & Fresh" 15-minute options and oven-ready dishes that straddle the line between kit and fully-prepared. Both include $10.99 shipping. The big-four steady-state pricing difference between fully-prepared ($11–$15) and cook-kit ($8–$11) almost never closes — if you want heat-and-eat, plan on paying the $2–$4/meal convenience premium.
Beyond the big four, niche providers target specific diets: Purple Carrot and Daily Harvest on vegan/plant-based ($11–$13 per meal), Trifecta on athlete/macro meals ($13–$16), Sakara on wellness/organic ($25+ per meal). Local regional providers (Territory Foods in DC/Baltimore/NYC, Snap Kitchen in Texas, Project Juice in California) sit at $12–$14 per meal with metro delivery. For scratch-cooking baseline research, rice calculator shows staple grain cost-per-serving, and the smoothie calculator handles blended meals.
US meal prep delivery provider pricing, April 2026. Source: provider websites, NerdWallet, Top Consumer Reviews.| Provider | Type | Per-Meal Price | Meals/Week Options |
|---|
| Factor | Fully-prepared | $11.49-$13.99 | 6, 8, 10, 12, 14, 16, 18 |
| Freshly | Fully-prepared | $11-$14 | 4, 6, 8, 10, 12 |
| HelloFresh | Cook-kit | $9.99-$12.49 | 2, 3, 4, 5, 6 |
| Home Chef | Cook-kit / hybrid | $8-$12 | 2, 3, 4, 5, 6 |
| EveryPlate (budget kit) | Cook-kit | $5-$6 | 3, 4, 5, 6 |
| Purple Carrot (vegan) | Fully-prepared / kit | $11-$13 | 6, 8, 10 |