Stock return = ((Sell Price × Shares + Dividends) - (Buy Price × Shares)) / (Buy Price × Shares) × 100%. This includes both capital gains (price appreciation) and dividends received.
- Total return = capital gains + dividends received over the holding period
- Capital gains: (Sell Price − Buy Price) × Shares
- Dividend yield: annual dividends / share price × 100% (S&P 500 avg ≈1.3%)
- Don’t forget to subtract broker commissions and fees from profit
- For tax purposes, long-term gains (held 1+ year) are taxed at 0/15/20% vs ordinary income rates for short-term