The average American spends $175 on Super Bowl party food and supplies in 2026, according to the National Retail Federation. Total US Super Bowl spending exceeds $17.3 billion. The biggest expense is food (60-70% of budget), followed by drinks (15-25%), decorations (5-10%), and new TV/streaming subscriptions (5-10%). Parties with 10-15 guests typically run $150-250 total.
- Food accounts for $105–$123 of the average $175 spend (60–70%)
- Drinks run $26–$44 per party (15–25%), or roughly $3–4 per guest
- A potluck reduces host spending by 50–70% – from $175 to $50–$90
- Streaming subscriptions (YouTube TV, Peacock) add $15–$73 if you don’t already have one