Most landlords raise rent 3-5% annually to keep pace with inflation and market rates. The ideal increase balances maximizing income with tenant retention. Raises above 8-10% significantly increase vacancy risk and turnover costs.
- CPI-based increase: 2-4% matches inflation (highest retention)
- Market-rate increase: 3-7% based on comparable rents nearby
- Aggressive increase: 8-15% risks tenant turnover ($3,000-$5,000 cost)
- Average US rent increase was 3.5% in 2025 per Zillow data
- Turnover cost includes vacancy, cleaning, marketing, and make-ready
| Increase % | Monthly on $1,800 | Annual Extra | Retention Risk |
|---|---|---|---|
| 3% | +$54 | +$648 | Very Low |
| 5% | +$90 | +$1,080 | Low |
| 8% | +$144 | +$1,728 | Moderate |
| 12% | +$216 | +$2,592 | High |