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A cash offer for a house is typically 70-85% of its after-repair value (ARV). We-buy-houses investors use the 70% rule: offer = 0.70 x ARV minus repair costs. iBuyers like Opendoor pay closer to 90-95% of market value but charge about a 5% service fee plus repair deductions.
Most cash buyers pay 70-85% of your home's after-repair value (ARV). "We-buy-houses" investors apply the 70% rule, offering roughly 70% of ARV minus repair costs so they keep a margin for closing, holding, and resale. On a $300,000 ARV home needing $30,000 in repairs that is about $180,000. iBuyers like Opendoor pay closer to 90-95% of market value but deduct a service fee (about 5%), repairs, and closing costs, so the net is lower than the headline offer.
| Buyer Type | Typical Offer | Best For |
|---|---|---|
| We-buy-houses investor | 70-85% of ARV | Distressed / fast close |
| iBuyer (Opendoor) | 90-95% of value minus fees | Move-in-ready homes |
| Wholesaler | 60-75% of ARV | Very fast, as-is |
| Open-market sale | ~98-100% minus commission | Maximizing price |
The 70% rule is the formula most house-flipping cash investors use: Maximum Allowable Offer = (ARV x 0.70) - repair costs. The 30% gap covers their closing costs, holding costs (taxes, insurance, utilities), resale commission, and profit. So a $250,000 ARV home needing $20,000 of work yields about (250,000 x 0.70) - 20,000 = $155,000. In hot markets experienced investors stretch to 75% or even 80% of ARV, which raises the offer but shrinks their safety margin.
Yes. A cash offer is almost always below a traditional listing price because the buyer takes on the repairs, risk, and resale work in exchange for speed and certainty. You typically net 70-85% of ARV from an investor versus roughly 92-95% on the open market after a 5-6% agent commission and closing costs. The trade-off is time and hassle: cash sales close in 7-21 days with no showings, financing contingencies, or repair requests, while a listed sale can take 30-90 days plus prep work.
Usually yes for homes in good shape. iBuyers target move-in-ready houses and start their offer near market value, then deduct a service charge of about 5%, the cost of any repairs they identify, and roughly 1% in closing costs. Net proceeds often land around 88-93% of market value. They will not buy heavily distressed homes, so for a property needing major work a we-buy-houses investor at 70% of ARV may be your only cash option, even though the dollar figure is lower.
Get multiple offers and document your ARV and repair scope so buyers cannot lowball you. Pull comparable sales (comps) to defend your market value, get a contractor's written repair estimate so deductions are realistic, and request offers from at least three cash buyers plus one iBuyer if your home qualifies. Even small fixes that move a property from "distressed" to "minor repairs" can lift an investor offer by 5-10% of ARV because they shrink the repair deduction in the 70% rule.
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Applying the 70% rule to a $300,000 ARV home with $30,000 in repairs gives a $180,000 baseline; offers cluster either side of that depending on how competitive local investors are.
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An iBuyer starts near the $400,000 market value, then nets out a ~5% service charge, $8,000 in repairs, and about 1% closing costs, leaving roughly $360,000-$376,000 (about 90-94% of value).
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Heavy repairs eat into the offer: (200,000 x 0.70) - 45,000 = $95,000, and distressed condition keeps the figure near the low end of the cash-buyer range.
Cash offer = (ARV x 0.70) - Repair costsWe-buy-houses investors price from after-repair value, take 70% of it, then subtract the repair budget. The 30% gap covers their closing, holding, resale commission, and profit.
Where:
ARV= After-repair value — what the home is worth fully fixed up, based on comparable sales0.70= Standard investor multiplier; rises to 0.75-0.80 in competitive low-inventory marketsRepair costs= Contractor estimate to bring the home to resale condition — bigger repairs cut the offer dollar-for-dollarNet = Offer - Service fee (~5%) - Repairs - Closing costs (~1%)iBuyers start near market value, then deduct a service charge, estimated repairs, and closing costs to reach what you actually receive at the table.
Where:
Offer= Initial iBuyer offer, typically 90-95% of current market valueService fee= iBuyer convenience charge, about 5% of the offerRepairs= Line-item repair deductions identified during the iBuyer assessmentClosing costs= Title, escrow, and prorated taxes, usually around 1% of valueA cash offer is not a random lowball number — it is the output of a formula that most house-flipping investors apply almost mechanically. The starting point is the after-repair value (ARV): what your home would be worth fully renovated, based on comparable sales in your neighborhood. From there, a we-buy-houses investor uses the 70% rule, offering roughly 70% of ARV minus the cost of repairs. On a $300,000 ARV home needing $30,000 of work, that is (300,000 x 0.70) - 30,000 = $180,000, or about 60% of ARV in actual cash.
The 30% gap between ARV and the 70% baseline is not pure profit. It has to cover the investor's closing costs on both the purchase and the eventual resale, holding costs while they own the home (property taxes, insurance, utilities, and loan interest), the real-estate commission they pay when they relist, and a profit margin that makes the deal worth their risk. Subtract the repair budget on top of that, and you can see why a cash offer lands well below a traditional listing price even when the buyer is being fair.
Two inputs drive the entire result: the ARV and the repair estimate. Get the ARV wrong and every downstream number is off, which is why investors lean on recent comps rather than a homeowner's optimistic guess. The repair figure cuts the offer dollar-for-dollar, so a home that needs $45,000 of work on a $200,000 ARV nets about (200,000 x 0.70) - 45,000 = $95,000 — only 47% of ARV. In competitive, low-inventory markets, experienced investors stretch the multiplier to 75% or even 80% of ARV to win deals, which raises your offer but thins their safety margin.
| Scenario | ARV | Repairs | 70% Rule Offer | Share of ARV |
|---|---|---|---|---|
| Minor repairs | $300,000 | $30,000 | $180,000 | ~60% |
| Move-in ready | $400,000 | $8,000 | $272,000 | ~68% |
| Distressed / as-is | $200,000 | $45,000 | $95,000 | ~47% |
The single fastest way to raise a cash offer is to shrink the repair estimate. Documenting a realistic, contractor-backed scope keeps a buyer from padding deductions and can move a home from the distressed tier up into the minor-repairs tier.
Not every cash buyer prices the same way, and the right one depends almost entirely on your home's condition. We-buy-houses investors are the classic cash buyers: they pay 70-85% of ARV, close in as little as 7-21 days, and will purchase homes in any condition, including distressed or inherited properties that would never pass a mortgage appraisal. Wholesalers sit slightly below them at 60-75% of ARV, because they assign the contract to another investor and need their own spread baked in.
iBuyers such as Opendoor and Offerpad are a different animal. They use algorithms to price move-in-ready homes near market value, then deduct a service charge of about 5%, the cost of any repairs they identify, and roughly 1% in closing costs. On a $400,000 home, that is a roughly $20,000 service fee plus $8,000 in repairs and around $4,000 in closing, leaving net proceeds near $360,000 to $376,000 — about 90-94% of value. The catch is that iBuyers refuse heavily distressed homes, so they simply are not an option for a property that needs major work.
The benchmark against all of these is the open market. A traditional listing typically nets you about 92-95% of value after a 5-6% agent commission and closing costs, but it takes 30-90 days plus prep, showings, and the risk of a buyer's financing falling through. Every cash buyer is offering to take that time, risk, and hassle off your plate in exchange for a discount. Knowing which buyer fits your home keeps you from comparing an investor's as-is offer against an iBuyer quote your property would never qualify for.
| Buyer Type | Typical Net | Close Time | Best For |
|---|---|---|---|
| We-buy-houses investor | 70-85% of ARV | 7-21 days | Distressed / fast close |
| iBuyer (Opendoor / Offerpad) | ~88-93% of value | 10-21 days | Move-in-ready homes |
| Wholesaler | 60-75% of ARV | 7-14 days | Very fast, as-is |
| Open-market sale | ~92-95% of value | 30-90 days | Maximizing price |
If your home is move-in ready, always get an iBuyer quote alongside investor offers — the dollar figure is usually higher. If it needs major work, a we-buy-houses investor may be your only realistic cash option even though the number is lower.
A cash sale trades money for certainty, and whether that trade is worth it depends on your situation more than on the numbers alone. The upside is real: no showings or open houses, no financing contingencies that collapse at the last minute, no repair credits negotiated after inspection, and a closing in days rather than months. For a seller facing foreclosure, a job relocation, an inherited property in another state, or a divorce that needs a clean financial break, that speed and predictability can easily be worth giving up 10-20% of the home's value.
The cost is equally real. You typically net 70-85% of ARV from an investor versus roughly 92-95% on the open market, so on a $300,000 home the difference between a $180,000 cash offer and a ~$280,000 traditional net is around $100,000. For a homeowner with time, a livable house, and no urgent deadline, that gap is almost always too large to justify — listing with an agent, or even doing light cosmetic work first, captures far more equity. A cash offer makes the most sense when the home is distressed, when the timeline is non-negotiable, or when the cost and stress of getting a property market-ready would eat the difference anyway.
The way to protect yourself is to create competition and document your numbers. Pull comparable sales to defend your ARV, get a written contractor estimate so repair deductions stay honest, and collect at least three cash offers plus an iBuyer quote if the home qualifies. Even minor cleanup that moves a property from distressed to minor-repairs condition can lift an investor offer by 5-10% of ARV, because it directly shrinks the repair deduction in the 70% rule. Run your likely offer through the calculator above before you talk to any buyer, so you walk in knowing roughly what a fair number looks like.
| Factor | Cash Offer | Traditional Sale |
|---|---|---|
| Typical net | 70-85% of ARV | 92-95% of value |
| Time to close | 7-21 days | 30-90 days |
| Repairs needed | None (sold as-is) | Often required |
| Financing risk | None (cash) | Buyer loan can fall through |
| Best when | Speed / distressed home | Maximizing price |
Rule of thumb: take the cash offer when the discount buys something you genuinely need — speed, certainty, or escape from a property you cannot afford to fix. If you have time and a livable home, the open market almost always nets more.
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Last Updated: Jul 24, 2026
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